Sports HAI PHOTO SHOOT
Sports HAI founder Grace de Alvaro teams up to create a sporty look for Cinti
The shoot was for a print editorial piece that Sports HAI featured in and the makeup brief for the shoot looked something like this:
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Sporty sophistication
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Editorial
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Luxury / high fashion
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On the go
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Enhancing natural beauty and features
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“Barely there”
Cintia Escalante was the stunning model for the day and her beautiful natural features, radiant skin and sporty look complimented the shoot brief perfectly. Cintia is a school teacher and swimmer.
Cristina Pina is a makeup artist that Grace had worked with before, who knows Sports HAI products well and whom she knows will deliver the perfect look on the day. Cristina’s versatile style ranges from a full glamour looks to softer bridal and striking editorial but what every look that she creates has in common, is she always ensures that the natural beauty of her client is celebrated. With Sports HAI’s comfortable, light wear, sheer to buildable products, Cristina created a naturally flawless sporty look on Cintia - “like your skin but better”.
Capturing the shots of the day was Gonzalo Marques a talented Spanish photographer, that Grace has had the pleasure of working with before, Gonzalo’s photography style has a sophisticated edge that works so perfectly for a shoot, producing not only a series of stunning closeup headshots of Cintia where the makeup could take centre stage, but also capturing editorial shots in the chosen unique, street style setting. The team felt by shooting on location with a graffitied backdrop, the active lifestyle of Sports HAI customers is captured and keeping the makeup and styling luxurious and ‘high fashion’ gives the shoot a mix of reality and luxury.
Spanish artist, Maria Plata produced a custom, skateboard specifically for the shoot, a nod to Tokyo Olympic Games still to come.
The Sports HAI lineup was once again put through an endurance test on the shoot day not only in terms of longevity but the products also had the hot Spanish weather to contend with. Designed for high performance in both hot and cold weather, and with comfortable long wear in mind, the products lend themselves perfectly to a long, hot shoot day. The buildable nature of products means that quick touch-ups, layering looks and building depth and drama of colour intensity was easily achieved as needed throughout the day.
When Lockdown travel restrictions are finally lifted, we look forward to more adventures in sunny climates.
Credits:
Photography: @gonzalomarques_gnm
Model: @cintiiuskii
MUA: @cristinapina_makeupartist
Artist: @mariaplanta
